January 12, 2022

Highlight: Artist and Activist Alfred Nomad

LA-based musician and activist Alfred Nomad is always looking for new ways to engage his audience and reward his fans. Whether it's personalized texts, creative showcases or unique merch, Nomad has been deliberate about building a sustainable fanbase and thinking of new ways to cut through the noise.

LA-based musician and activist Alfred Nomad is always looking for new ways to engage his audience and reward his fans. Whether it's personalized texts, creative showcases or unique merch, Nomad has been deliberate about building a sustainable fanbase and thinking of new ways to cut through the noise.

After seeing indie duo FINKEL use Plynth to link a limited edition t-shirt to digital drops and sneak peaks, Alfred realized he could use it as a way to connect his music, videos, artwork and merch.

Nomad and his team have used Plynth in a few different ways–creating digital bundles for their latest releases, tying digital content to their merch and most recently creating an immersive augmented reality gallery at his latest album release.

At that event, Nomad linked a dozen pieces of physical artwork to augmented reality videos. Attendees scanned a QR code when they first arrived at the even, and then could hold their phone up to each piece to see music videos, performances and behind-the-scenes content.

The crowd loved it, and Nomad kept the momentum going with AR cards the audience could take home with them.

Check out Nomad's latest release:

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