LA-based musician and activist Alfred Nomad is always looking for new ways to engage his audience and reward his fans. Whether it's personalized texts, creative showcases or unique merch, Nomad has been deliberate about building a sustainable fanbase and thinking of new ways to cut through the noise.
After seeing indie duo FINKEL use Plynth to link a limited edition t-shirt to digital drops and sneak peaks, Alfred realized he could use it as a way to connect his music, videos, artwork and merch.
Nomad and his team have used Plynth in a few different ways–creating digital bundles for their latest releases, tying digital content to their merch and most recently creating an immersive augmented reality gallery at his latest album release.
At that event, Nomad linked a dozen pieces of physical artwork to augmented reality videos. Attendees scanned a QR code when they first arrived at the even, and then could hold their phone up to each piece to see music videos, performances and behind-the-scenes content.
The crowd loved it, and Nomad kept the momentum going with AR cards the audience could take home with them.
Check out Nomad's latest release:
Illustrator Marlow Lune likes to build a world around each piece they create. Each of their work features new characters, imagined backstories and a rich, inviting illustrations. After building up a considerable following on their Patreon project the Merry Blackbird Postcard Society–600+ members and counting–Marlowe was looking for a way to keep the postcards personal, while avoiding a handwritten not note on each one.
Indie record label GroupUP Music was looking for a new way to connect with its fans. With concerts and festivals on hold, they were missing ample opportunities to get their latest releases and new artists in front of an audience. Two things they had going for them was a passionate community and a killer lineup of artists like Michelle Willis, Mark Lettieri and Grammy-winning band Snarky Puppy. So they decided to turn to something old, and made it new: a record club.